When Dr. David Anderson invited me to write for Health and Safety Communication: A Practical Guide Forward, I wanted to bring attention to our diverse elders, an influential yet unseen demographic — trailblazers, veterans and mentors who have given us so much.
For diverse elders, invisibility is a barrier to support. In 2015, a national advocacy group asked me to design a consumer portal and digital campaign for its housing initiative. Focused on diverse elders, the initiative innovates services and educates consumers on issues ranging from housing and long term care to cultural competency and mental health.
The 300-page guide published by Routledge looks at how professionals craft messages and engage with readers. Page 20 features a digital campaign I led in Spring 2016, which yielded record engagement and boosted support for diverse elders across generational lines.
By designing a more inclusive consumer ed approach to engagement, we were able to double our audience and more than triple our reach. I hope our success, which I outlined in “Creating empathy through intergenerational dialogue,” inspires communications professionals as they navigate new terrain in marketing and public policy.