The following first appeared in “Design and the Circular Economy” by Tim Brown published in January 2017, and includes an excerpt from his bio. See that post here.
What if we had a new way to design products, services, and businesses that were good for people, the planet, and business? That’s one of the questions we were seeking to answer when IDEO teamed up with the Ellen MacArthur Foundation to launch the Circular Design Guide.
Why a design thinking guide for the circular economy? Design thinking is a great innovation tool for tackling complex systemic challenges. It not only offers an approach that generates momentum through prototyping, but also strengthens insight around what works (and what doesn’t). This new guide is meant to help innovators create more elegant, effective, and creative solutions for the circular economy.
Through writing and speaking, and through guiding the choices we make within IDEO, I try to champion the interdisciplinary, multi-faceted nature of design. I am proud of our progress in applying design thinking to topics such as service design, system design and strategy, and across sectors such as education, health, government, technology, the social sector and business.