The next big thing in design is circular.

The following first appeared on circulardesignguide.com, launched by IDEO and the Ellen MacArthur Foundation in 2016.

The scale of what we’re designing has shifted from products, to companies, to economic systems. Who we’re designing for has expanded from a solitary user to an intimately connected web of people, spanning the globe. New tools such as artificial intelligence, the internet of things, and biomimicry mean our design ambitions are limited only by our imagination.

Meanwhile, creativity has never been more important: the global economy is stuttering and disruptive technologies challenge established business models. A new mindset for business is emerging. It’s worth around a trillion dollars, will drive innovation in tomorrow’s companies, and reshape every part of our lives.

But making the shift isn’t easy. That’s why we created the Circular Design Guide: to help innovators create more elegant, effective, creative solutions for the circular economy. Solutions that are invaluable for people, give businesses a competitive advantage, and are regenerative for our world.

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